From concept to capital: AI-powered ad generation secures pre-seed funding
Industry: AdTech Business Process: Product Development Country: Cyprus Year: 2024
Challenge: The goal was to rapidly build a minimum viable product (MVP) leveraging existing third-party solutions, enabling the generation of tailored digital marketing ads.
Solution:
Streamlined pipeline: An efficient ad creation pipeline was established.
Model optimization: Extensive experimentation with Text-to-Image (TTI) and Large Language Models (LLMs) identified the most effective model combinations.
Prompt engineering: A comprehensive library of prompts was developed to guide text and image generation.
Quality assurance: Retrieval Augmented Generation (RAG) was employed to guarantee high-quality ad outputs.
Financial clarity: The unit economics of the product were carefully analyzed to assess profitability.
Business Results:
Investment success: The developed MVP helped attract pre-seed investments, which contributed to the further development of the product.