Industry: AdTech
Business Process: Product Development
Country: Cyprus
Year: 2024
Business Process: Product Development
Country: Cyprus
Year: 2024
Challenge: The goal was to rapidly build a minimum viable product (MVP) leveraging existing third-party solutions, enabling the generation of tailored digital marketing ads.
Solution:
Business Results:
Technology Stack: LLM, TTI, RAG
Solution:
- Streamlined pipeline: An efficient ad creation pipeline was established.
- Model optimization: Extensive experimentation with Text-to-Image (TTI) and Large Language Models (LLMs) identified the most effective model combinations.
- Prompt engineering: A comprehensive library of prompts was developed to guide text and image generation.
- Quality assurance: Retrieval Augmented Generation (RAG) was employed to guarantee high-quality ad outputs.
- Financial clarity: The unit economics of the product were carefully analyzed to assess profitability.
Business Results:
- Investment success: The developed MVP helped attract pre-seed investments, which contributed to the further development of the product.
Technology Stack: LLM, TTI, RAG