Employ AI cases

From concept to capital: AI-powered ad generation secures pre-seed funding

Industry: AdTech
Business Process: Product Development
Country: Cyprus
Year: 2024

Challenge: The goal was to rapidly build a minimum viable product (MVP) leveraging existing third-party solutions, enabling the generation of tailored digital marketing ads.

Solution:
  • Streamlined pipeline: An efficient ad creation pipeline was established.
  • Model optimization: Extensive experimentation with Text-to-Image (TTI) and Large Language Models (LLMs) identified the most effective model combinations.
  • Prompt engineering: A comprehensive library of prompts was developed to guide text and image generation.
  • Quality assurance: Retrieval Augmented Generation (RAG) was employed to guarantee high-quality ad outputs.
  • Financial clarity: The unit economics of the product were carefully analyzed to assess profitability.

Business Results:
  • Investment success: The developed MVP helped attract pre-seed investments, which contributed to the further development of the product.

Technology Stack: LLM, TTI, RAG
Adtech AI MVP development Fintech Content Production