Industry: E-commerce Business Process: Sales Country: USA Year: 2024
Challenge: Upselling is a complex and delicate task for both humans and especially for chatbots. When a chatbot is involved in sales, upselling usually drops.
Solution:
A virtual environment has been created to simulate various cases and options for upselling (playground);
A complex chatbot based on LLM has been trained using advanced reinforcement learning methods and self-learning through the interaction of LLM agents in a virtual environment.
Business results:
Upselling Boost: The first experiments showed a 15% increase in upselling compared to standard chatbots.
Long-Term Impact Assessment: A/B testing is currently underway to assess the long-term impact of the chatbot on sales and customer retention.